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For companies
headquartered outside of the United States,
penetrating the U.S. market is an important
part of any business strategy. The U.S.
market is large, homogeneous, and a
traditional leader in most product
categories. The rewards of a successful U.S.
presence can be extremely gratifying. In
addition to the U.S. market opportunity,
establishing and maintaining market share in
the U.S. can play an important role in
maintaining technical advantage and market
share in your home market.
Commercial success in the U.S. relies on
three factors: a strong product, a
comprehensive market entry strategy and a
strong distribution and sales network.
Unfortunately, many companies have failed in
their attempt to enter the U.S. market. In
most cases, these companies fail because
they lack a clear market entry plan and lack
experience in the U.S. market.
Your
Gateway to Success in the U.S.A.
As a strategic operations, advisory and
management consulting firm, The CXO Advisory
Group can help you:
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Fine tune
your product for the U.S. market |
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Improve
your competitive advantage |
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Plan your
market entry, product launch, sales
and customer support strategies |
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Establish
and manage sales channels |
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Generate
sales, manage relationships, and
support marketing |
Above all, we
open the gateway to high sales — and
mutually profitable partnerships.
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Strategic
Business Assessment