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Perform Strategic Business
Assessment
Assess company's readiness to enter
the U.S.
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Develop and implement a customized
U.S. market entry plan
Develop product strategy for
localization, pricing, discount
levels, marketing programs that
maximize customer exposure, and
sales channel business models that
maximize revenue.
Implement the plan
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Build channel relationships
Leverage longstanding relationships
to introduce products into the
market
Create and foster new channel and
key customer relationships |
Drive revenue
Secure key reference accounts
Establish a "pipeline" and tracking
system for new sales opportunities
Track effectiveness of existing
channels
Provide tools to assist reseller or
distributor organization to close
large accounts
Establish strategic partnerships
with other manufacturers |
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Critical Issues Challenging You
The CXO Advisory Group can help you answer
the challenging operational, sales and
marketing questions, such as:
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Are we ready to enter the U.S? |
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How can we cost effectively enter
the U.S. market? |
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What is the competitive landscape? |
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How do pricing strategies differ in
the U.S.? |
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What sales strategy would be most
effective? |
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What is the right balance between
direct and indirect sales? |
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Who should we approach for strategic
alliances and how do we build these
partnerships? |
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How do we set up an effective
marketing, service and support
program? |
Strategic Business Assessment
Do you have the resources to enter the U.S.
successfully? Entering the U.S. market will
take a significant amount of corporate
resources and you must be sure that the
company can handle the strain it will put on
current operations.
The first step in the program is to evaluate
your product and perform an assessment of
the company and its operations. This will
give us a good indication of your potential
for success in the U.S. market. We begin by
performing an internal evaluation of the
corporation, interviewing key personnel,
reviewing available market research, laying
out a schedule of milestones, then
interviewing key customers.
At the root of our strategic business
assessment is a deep understanding of
technology, as well as current and emerging
customer needs. Our Strategic assessment may
involve determining the best places to
allocate corporate resources; identifying
shifts in the market and positioning the
company for different market scenarios;
reviewing the effectiveness of sales channel
strategies; assessing a stalled product
launch; or develop specific strategic plans
to assist business units with new business
development, market analysis and improvement
in profitability.
Market Entry Plan
Next we will produce a comprehensive market
entry plan that will provide you with a road
map to introduce, market and distribute your
product in the U.S. The Plan will include:
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An in-depth assessment of the effort
required to finalize your product
for production and market
introduction |
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Development of a market introduction
plan which will include: Recommended
Pricing Structures, Distribution
Channel Recommendations, Budgets,
Launch Schedules and Timetables,
Advertising, P.R. and Trade Show
Strategies |
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Establishment of a target date for
the start of sales |
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Development of a unit sales plan for
the first twelve months |
Implementing the Plan
Using the accumulated information, market
insights and decisions made during first two
stages of program, we will assist you in
executing the plan.
We are offering you the opportunity to
leverage our marketing, technical, channel
management and administrative resources. We
are looking forward to being your strategic
partner in entering the largest market in
the world.
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Strategic
Business Assessment