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Strategic Business Assessment

Preemptive Turnaround/ Corporate Revitalization

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Preemptive Turnaround - Corporate Revitalization
During the boom years of the late 1990’s many weak companies were kept alive solely by the robust economy that created almost a “No Fail” environment for business. Since the economic downturn, many of these companies have either gone through workout or bankruptcy, costing their owners, investors and lenders billions of dollars. 

If the business were large enough, a crisis manager was typically brought in to terminate employees, sell off assets, and negotiate with creditors. When their work was completed the company was out of business and everyone involved was counting their losses. 

CXO Advisory Group has created and been extremely successful with an approach to prevent the need for the above-mentioned activities. An approach we refer to as The Preemptive Turnaround.

CXO professionals utilize The Preemptive Turnaround to assist companies that have either stagnated, are facing a major transition, or are under-performing. In most cases the company is faced with major operational, financial, organizational, technological or market challenges where management has been unable to quantify the problems, identify their cause, and/or resolve them. 

CXO has achieved successful outcomes utilizing The Preemptive Turnaround in its work with manufacturing, distribution and technology companies. The 4 steps of The Preemptive Turnaround process are:


An assessment of the true condition of the business,


Identification of the root causes of the major problems,


Establishing corrective action, and


Monitoring to assure that the desired results are achieved.

With the participation of company management, CXO’s clients are typically “reborn” as growth companies, with significant increases in revenue, profitability, market penetration and shareholder value. 

In those situations where management either lacks the skills to effect the needed changes, or is uncomfortable doing so, CXO professionals often serve as interim executives during the implementation phase.

CXO clients have included private equity firms, boards of directors, and owners of family businesses.

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